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Get That Life: How I Turned My Love of Home Design Into a Successful Business After years of working in PR and advertising, Ariel Kaye quit her job to launch Parachute. Ariel Kaye always felt happiest creating inviting spaces — whether playing hostess to sleepovers as a kid growing up in Santa Monica, California, or decorating her friends’ apartments. Kaye spent seven years working in PR and advertising before, at age 29, she founded Parachute , an online ecommerce company devoted to selling luxury home essentials at affordable prices. Parachute started with simple sheet sets — made by craftsmen in Italy and sold in bundles starting at $89, or à la carte for less — and has expanded to include linens and accessories for every area of the home. During my sophomore year at NYU, I spent six months in Italy. As a way to practice my Italian, I would go to the markets to look at beautifully detailed fabrics and talk to the artisans about how they made them. I’d hear stories from sons who were running ชุดผ้าปูที่นอน ราคาส่ง สีพื้น businesses started by their great-great grandfathers. The trip inspired me to start a design blog. After graduating from NYU in 2006 with a degree I created myself called media, power, and persuasion, I worked in beauty and fashion PR for a couple of years. I decided to go back to school largely because I loved learning, and I still wasn’t sure that I had found the career I really wanted to settle into.

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