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The punchy colour of this funnel neck midi dress (270) makes it a standout piece for desk-to-dinner dressing. Read More Cefinn - Credit: Cefinn.com More The boxy black jacket (290) would also be a brilliant wardrobe addition: the zip and sloped collar make it unusual enough for a smart work or weekend look. Cefinn - Credit: Cefinn.com More Cameron has also cleverly ensured there are matching separates, which when worn together make a refreshing alternative to a suit. This zip collar crop top (150) would look as good with jeans as it would t he matching midi skirt (190). Cefinn - Credit: Cefinn.com More What experience does Samantha Cameron have as a designer? As well as being a savvy shopper, Cameron has plenty of behind the scenes experience in fashion, having worked for Smythson for two decades. After her husband became Prime Minister she announced she was stepping down from her role as creative director of thestationery and leather goods brandto take on a part-timecreative consultant position. Samantha Cameron carrying a 'Nancy' clutch which she designed for Smythson - Credit: Rex More When she first joined the companyshe was extremely hands-on, spearheading a large amount of the design workand playingan integral part in launching itshandbag collection - in fact, the Nancy bag is named after Cameron's daughter. Adding to this, Cameron hasn't overlooked the practical skills involved in starting a clothing label. Samantha secretly took adress-making course during her husband's time as PM and has long made her own clothes. Samantha Cameron, Natalie Massenet and Caroline Rush at fashion week in September 2016 - Credit: David Fisher/REX/Shutterstock More The45-year-old has also cultivated close connections inthe fashion industry in her role as an ambassador for the British Fashion Council. Shehosteda number of receptionsfor designers at Downing Street, was a regular presence onthe front row at London Fashion Week, and acted as a judge in the BFC/VogueFashion Fund contest. How did Samantha Cameron influence fashion during her time in Downing Street? Samantha Cameron at the British Fashion Awards 2012 with designer Erdem Moralioglu - Credit: David Fisher/REX/Shutterstock More During David Cameron's tenure Samantha earned a reputation as a taste-maker , allied with her peer, former First Lady Michelle Obama, as defining a new code of dress for women in politics.

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Rachel Graf Feb 10, 2017 1:07 PM EST Everyday women with an eye for fashionmight have an unlikely hero in Facebook Live ( FB ) , the social media platform high-end brands are using to broadcast New York Fashion Week in real-time. Kate Spade ( KATE ) will unveil its spring collection from New York Fashion Week on Facebook Live at 11:30 a.m. EST, while Calvin Klein ( PVH ) began live streaming its fall 2017 collectionat 10 a.m. EST. "I think it's a great fit," said David Hewitt, VP of consumer experiencesat marketing and technology consultancy SapientRazorfish. "Facebook Live brings a sense of authenticity to posts." The platformworks especially well for fashion shows, since the events can create a sense of intimacy with behind-the-scenes footage and celebrity appearances. Actress and singer Victoria Justice will host Kate Spade's live stream today. Celebrity hosts attract more viewers than traditional videos do, expanding companies' reach, while behind-the-scenes campaigns giveconsumers brand affinity, Hewitt said. The live format also allows users to comment in real time, granting retailers an immediate sense of which outfits are hits and misses. Facebook has essentiallytransferred the spirit of a live audience onto a mobile platform with the comments function, Hewitt said. "When you have most folks sitting behind mobile screens and TV, rarely do you get to take that energy and archive it with that video" Hewitt said. "I think that's pretty cool." Even after the live stream ends, companies can leverage thedata they've collected about viewers to create targeted advertisements, said Kevin ชุด เสื้อผ้า Shively, director of marketing communications at social analytics company Simply Measured.

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