Pepsi said the ad was created by its in-house shop, Creators League Studio. Charlie Hopper, principal and writer at advertising agency Young & Laramore said such backlash is a risk brands take when they lack outside perspective. "This is a good example of what happens when you don't get the objective input of a classic agency relationship that can say, 'We need to save you from your worst impulses,'" he said. 'THIS AD IS TRASH' Observers quickly condemned the ad, which did not make clear what the marchers were protesting. "If I had carried Pepsi, I guess I never would have gotten arrested.

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